Services

Whether you’re establishing a new brand, need to rebrand, or want to strengthen an existing brand, I’m here to help with a variety of services.

I can work with you to build a customized plan specific to your branding needs and budget, leveraging some or all of the options below. At the end of each engagement, I deliver a plug-and-play toolkit that formalizes and systemizes the branding deliverables, setting your team up for long-term success.

Brand Audit

While I build this element into all branding projects, a full brand audit allows me to thoroughly evaluate your brand’s current state, category, and cultural landscape. Using primary and secondary research, I can gain a deep understanding of your brand’s internal and external challenges and opportunities and provide well-grounded recommendations on how to proceed.

Brand Strategy

Using learnings from the audit or information you provide, I will craft an insight-driven strategic framework with your unique brand POV that serves as an internal blueprint for the brand moving forward.

Sample Deliverables: Audience Insights, Barriers, Strategic Approach, Positioning, Mission Statement, Values, Personality, Tone of Voice, Benefits, RTBs

Brand Identity

Building from the strategy, I will help you create, update, or unify your brand identity so it is distinct, relevant, and consistent. I can partner with your in-house designer or engage one of my design partners to create necessary design assets that align with the brand's strategic goals.

Sample Deliverables: Naming, Logo, Color Palate, Typography, Photography Style, Illustration Style, Iconography, Creative Application, Guidelines

Brand Messaging

I translate your internal strategy into public-facing brand messaging. I start by focusing on your highest-order messages then create a messaging hierarchy and messaging use cases that your team can use as a guide for all future copywriting. I can also handle any specific copywriting needs such as copy for your website, email, collateral, social media, and more.

Sample Deliverables: Brand Tagline, Messaging Hierarchy, Messaging Matrix, Website Copy, Email Sequencing, Social Media Content, Script Writing

Brand Campaigns

After establishing the core brand elements, I can help you strengthen your brand relevance, meaning, and unification by creating a multi-channel brand campaign tied specifically to a business goal or your mission.

Sample Deliverables: Campaign Idea, Creative Manifesto, Campaign-Specific Messaging, Multi-Channel Content Plan and Creative, Rollout Strategy, and Implementation

Branded Content

Branded content is a great way to provide added value to your audience and build a more emotional connection. I am particularly skilled at translating people's stories and experiences into content that gives your brand meaning. I have relationships with numerous production partners that I can engage to help bring our vision to life.

Sample Deliverables: Web Content, Social Content, Long and Short-Form Film, Educational Content, Case Studies