GE

Services: 360 Brand Campaigns (while at BBDO NY)

I helped GE with various initiatives across different business segments, including GE Capital, GE Appliances, GE Lighting, GE Healthcare, and GE Corporate. The Effie-winning, integrated campaign I helped create for GE Capital showcased real customer stories explaining how GE Capital provided more than just capital; they provided insights and expertise. The “What We Know Can Help You Grow” campaign increased brand awareness, consideration, and investments from new and existing customers. For GE Appliances, I led their rebranding efforts, zeroing in on their differentiating "Made in America" benefit with the “Made for Me” campaign, which they integrated into their product packaging, in-store materials, and marketing. I used limited budgets to develop an emotive online docuseries, "Our American Kitchen," which explored the progression and diversity of the American culture through the kitchen and the role it plays in our social and family structure.. The campaign increased brand perception, engagement, and affinity.