The Aesthetic Society

Service: Full branding package

ASAPS, now The Aesthetic Society wanted to attract the next generation of aesthetic plastic surgeons to their membership organization but their brand was outdated and not resonating as well as it could in today’s landscape. Plus, an explosion of cosmetic practitioners was clouding the distinction between the qualified and unqualified, which threatened their members’ practices and, more importantly, jeopardized the health and safety of plastic surgery patients. The rebranding work I did for The Aesthetic Society not only helped them reclaim their spot as the leader in aesthetic surgery and medicine, but it also helped them claim a visible place in culture, changing the conversation around plastic surgery, raising awareness on the importance of choosing a board-certified plastic surgeon, and creating a new sense of pride among members, prospective members, and partners on the impact of the work they do.