The Aesthetic Foundation

Service: Full branding package

After successfully rebranding The Aesthetic Society, the team asked me to help rebrand the “research arm” of their organization, The Aesthetic Surgery Education and Research Foundation (ASERF). ASERF lacked awareness, and people struggled to understand the tremendous impact they had on advancing the plastic surgery industry. My first recommendation was to change the name to The Aesthetic Foundation, so it better represents its diverse offerings, creates a stronger link to The Aesthetic Society, and is easier to say and remember. I also conducted research that led me to develop a new brand strategy, messaging, and donor tiers. I assisted in the development of their new website. I led their web strategy, mapped out a design approach, and wrote the copy, including “impact stories” that shine a light on all the lives The Aesthetic Foundation has positively impacted. I’m currently helping them with their #FoundationFriday social media content and email marketing.