Crisp

Service: Brand Strategy

Crisp was growing quickly and needed a new brand strategy that better reflected their evolving customer base and expanding services. I delivered a comprehensive brand strategy and messaging toolkit for this Series B tech start-up that helped them better define who they are (a collaborative commerce platform), what they do (connect data across the retail industry), their driving benefit (make smarter, faster decisions that benefit your bottom line and the planet), and their mission in the world (create a zero waste supply chain). Their creative agency and my partner on the project, Exploratory Creative, successfully translated the toolkit into compelling creative for their website and social platforms, which helped Crisp attract new users and propel their growth.